Changing Urban Design With Instagram
What if visual media could change the urban design industry? What if the main player wasn’t a person or a group, but was a university in Nottingham, England? The possibility is more tangible than one might think. Coupled with the school’s award winning buildings and sustainable designs, Instagram could be used to market the school’s beauty and thus attract designers and future designers worldwide.
Preface: Why it’s Important
My previous article on Instagram noted the heightened correlation between visual content and online interaction. As the world becomes smaller in terms of globalisation and connectivity, collaboration becomes a giant need for growing industries.Sustainability is a vital issue for every country.
Intro: How it Works
With content provided, followers will interact depending on discussion titles and content. For example, questions that lead to discussion, trivia points, and the overall grandeur of said visual content: “What eco-materials should we use?”
Step 1: Build a Visual Catalogue
The more beautiful and relevant the content, the more interaction will form. More importantly, the consistency of pictures is a crucial factor to the role you will play on Instagram.
Step 2: Utilise SEO’s
Step 3: Decide Purpose (Recruitment/Challenges)
A strategy must be formed for the account. Recruiting could be the general purpose, or creating a platform for discussion leading to followers finding more about the school’s programme.
Step 3a: Allow Users to Decide Purpose (Forum/Discussion/Collaboration)
The beauty of social media is its flexibility to evolve and change from its initial use. The same can be said about users and their followers. Collaboration can be stimulated by handing the reins over to users to lead discussions.
Step 4: Be Active and Creative
Nottingham University must focus on delivering an experience and offering that engages urban designers and supports learning and discussion.
Once you have nurtured the community, you have essentially developed a platform and forum for urban design. In what other ways could visual media change the landscape of urban design?
Credits: Images and data linked to sources.
THE GRID began in 2010 with Renée van Staveren, the Founder of Global Site Plans, blogging about branding, social media, content, and more – all related to environmental designers. Since its inception, the blog has grown to run weekly. Every weekday of the month The Grid is your destination for blogs related to architecture, engineering, environmental non-profits, landscape architecture, ...
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