Just watched a video of the new
runaway Prius episode in Southern California from last night. The scene and its aftermath reminded me of the
OJ Simpson Ford Bronco chase that was televised live after the former football star was accused in 1994 of murdering his wife and another man.
With the Runaway Prius, according to the news reports, the car accelerated by itself to 90 miles an hour and wouldn't stop, until a California Highway Patrol (CHP) car gave the driver instructions from a loudspeaker and then got in front of the car, helping brake it to a stop.
"I was on the brakes pretty healthy, it wasn't stopping or doing anything, it just kept speeding up," said the driver, James Sykes. The panicked driver called 911, and as a responding CHP pulled alongside him, he said, "I was standing on the brake pedal looking at him."
The power of such a cultural meme, happening on a greater LA freeway, starring CHPs as supporting cast, has all the memorable and dramatic emotional ingredients that can do even greater damage to Toyota, its Prius hybrid, and possibly even the alternative transportation movement.
Toyota has recalled eight
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