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branding

China’s Ancient Cities and the Crisis of Branding

June 8, 2011 by Adam Mayer
with 125 views
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UNESCO Heritage Site, Longmen Grottoes Stone Carvings near Luoyang, Henan Province.  Photo by Easytourchina. In April I had the honor of being invited to sit on a panel at a conference sponsored by Forbes China (福布斯) in Luoyang (洛阳). The discussions that took place during the event centered around the next 10 years of development in... [read more]

Marketing Public Transport in 8 Easy Steps

June 8, 2011 by This Big City
with 361 views
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Every year, major automobile companies spend over $21 billion worldwide on marketing, and it appears to be paying off. The number of private vehicles in Brazil has more than doubled in the last ten years (from 1.2 million to 2.6 million in 2010), and car ownership in India has increased an incredible twenty-fold in the last decade. A new... [read more]

Key to Creating Smarter Cities: Agreeing on the Brand

July 6, 2010 by Adam Christensen
with 1,022 views
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When communities set out on massive, multidimensional civic improvement projects, a necessary first step is gaining agreement from the principle players in government, business, and the non-profit sphere on what they want the city or region to be–its brand, if you will. This is a conclusion IBM executives have drawn from dozens of... [read more]

Personal Brands and City Brands

June 24, 2010 by Aaron Renn
with 868 views
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Last Friday I posted a link to and a sample of Eric Fischer’s locals vs. tourists maps of geotagged photos. If you missed it, here’s another sample, this one of Chicago:    Someone posted a comment that Fischer was from Indianapolis, and this got me thinking a bit. I can’t confirm where Fischer is from. He doesn’t seem to... [read more]

The New Urban Renewal?

June 15, 2009 by James Withrow
with 206 views
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Tim Murphy at the Chicago Maroon published an article in Grey City a couple weeks ago called The New Urban Renewal.  I'm quoted in it thusly:"Often in the corporate world, whenever management wants to do something that wouldn’t be good for [the rest of the company], they say ‘Oh, we just need to communicate about it,’” said James... [read more]

Is Detroit (the city) a lost cause environmentally? Altogether?

June 11, 2009 by Kaid Benfield
with 592 views
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    I hope that, by the end of this week, Red Wings fans are celebrating, and that's nothing against Pittsburgh, a fine city with fine people, at least the ones I know.  But Pittsburgh already has a professional sports champion this year, the Steelers having won the Super Bowl, and Detroit has had nothing but misfortune... [read more]

Replay: Globalization and the Soft Power of Cities

June 9, 2009 by Aaron Renn
with 172 views
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[ This blog is 2 1/2 years old and has many more readers than it did even a short while ago. Since many of you may not have seen my older postings, I wanted to inaugurate a series of "replays" featuring some of the best from the archives. This post originally ran on October 8, 2008 and is presented in slightly edited form. I hope you... [read more]