A lot of cities have put the breaks on sustainability plans that were established prior to 2007. In Boston, I've also seen projects be suspended, for years on end, as financing dried up. It's difficult to get and keep funds in a recession, and even more difficult for green projects to do so.

To me, this is frustrating, because sustainable projects are not new or risky; they have an established ROI in most cases. Energy efficiency upgrades and infrastructure modernization are a great example; short payback time, state and federal tax credits, attention in the stimulus package, USGBC pushing for LEED, increasingly tight building codes forcing changes anyway, ee is moneysaving, can be inexpensive to implement, anbd can be depreciated for tax breaks… Yet while energy efficiency is no longer a policy wallflower, the US energy efficiency industry is hardly gangbusters. There is adoption, but it isn't widespread.

These days, having a rock solid business case is insufficient to compete with the irrational level of risk aversion that has developed in the business community since 2007 and can't quiet the anxiety of investment uncertainty. How do we deal with such a challenge? It's that question that will be the subject of debate on our upcoming mega-webinar, 'How to Save The World On A Budget'.  This webinar is about figuring out how to make the finance side of green projects "work" in the Tim Gunn sense, so we can move the world forward. 

We have a great and growing panel that you can read about by clicking here. The talks hit on key issues around finding ways to fund green initiatives. All talks come with case studies, and the first 50 registrants get a copy of moderator Gernot Wagner's new book "But Will The Planet Notice?

  • Paying the Cost of Carbon: A Conversation About Carbon Pricing
  • Can Carbon Markets Drive Green Innovation and Infrastructure?
  • Stimulus That Works: Public-Private Cooperation for a Greener Economy
  • Renewable ROI: The Economic Case for Renewable Infrastructure
  • Dynamic Regulation: Government Policy and Cleantech

The registration is free thanks to SCC's site sponsor Siemens.

Click here to register.