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How Environmentalists Can Respond to Americans’ Need for Personal Space

October 14, 2011 by Kat Friedrich
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Instead of overlooking personal space issues, environmentalists should address them constructively. Understanding the way United States audiences respond to these questions could transform the way we design eco-friendly housing, products and communities. [read more]

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Greenbuild 2011: Public Support for Green Declining

October 7, 2011 by Chris Cheatham
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How has the Great Recession impacted consumer demand for green buildings? I believe this is a question we will grapple with for years to come. A recent report titled "Dollars and Sense" published by CBRE seems to suggest that support for green buildings is waning. The report should soon be available on the CBRE website and the company provided a preview during Greenbuild. [read more]

China’s Ancient Cities and the Crisis of Branding

June 8, 2011 by Adam Mayer
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UNESCO Heritage Site, Longmen Grottoes Stone Carvings near Luoyang, Henan Province.  Photo by Easytourchina. In April I had the honor of being invited to sit on a panel at a conference sponsored by Forbes China (福布斯) in Luoyang (洛阳). The discussions that took place during the event centered around the next 10 years of development in... [read more]

Marketing Public Transport in 8 Easy Steps

June 8, 2011 by This Big City
with 390 views
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Every year, major automobile companies spend over $21 billion worldwide on marketing, and it appears to be paying off. The number of private vehicles in Brazil has more than doubled in the last ten years (from 1.2 million to 2.6 million in 2010), and car ownership in India has increased an incredible twenty-fold in the last decade. A new... [read more]

Honesty in Transit Marketing

February 28, 2011 by TheCityFix - produced by EMBARQ
with 438 views
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The Minnesota Valley Transit Authority wrapped 10 buses in a clever "Bus 2.0" livery to publicize new intelligent transport system (ITS) technology. Photo via EMBARQ. Today’s information-rich world enables city dwellers to share experiences on public transport faster than any transit agency could ever hope to publish a press release,... [read more]

Fresh Advertising

May 15, 2009 by Lisa Town
with 169 views
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Advertising can often be obnoxious, a total waste of good space and ugly. But when it’s done well it can be informative, fun and even borderline public art. Take this ad campaign for Tibits Vegetarian Restaurant in Switzerland by Wirz/BBDO. They wanted to creatively express the freshness of the cuisine and grab the attention of... [read more]