All posts in branding
Key to Creating Smarter Cities: Agreeing on the Brand
When communities set out on massive, multidimensional civic improvement projects, a necessary first step is gaining agreement from the principle players in government, business, and the non-profit sphere on what they want the city or region to be–its brand, if you will. This is a conclusion IBM executives have drawn from dozens of... [read more]Personal Brands and City Brands















