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Consumer Benefits of Energy Price and Usage Transparency: Green Button and Beyond

Last fall U.S. Chief Technology Officer Aneesh Chopra challenged utilities across the country to develop a “Green Button,” that provides detailed customer usage information available for download in a simple, standard format.  Many utilities are currently working on making decisions around the Green Button initiative and how to better engage consumers.

In this webinar, we gathered a panel of experts to discuss the Green Button Initiative, how to handle consumer data and what’s next in consumer engagement. Learn from the White House's Senior Advisor to the CTO, Nick Sinai, how the Green Button Initiative leverages data to provide consumers with the benefits of price and usage transparency. Access to their energy data allows consumers to better understand their energy usage patterns and also motivates them to take actions to reduce their use. Through integrating Green Button data with customer engagement platforms utilities can provide their consumers with compelling motivation to participate in energy efficiency, demand reduction, and more.

Listen to this archive to learn:

  • A history of data standards
  • What the White House's Green Button Initiative does for consumers
  • Consumer engagement best practices
  • A customer engagement case study from Bluebonnet Electric Cooperative


ImageNick Sinai
is Senior Advisor to the CTO in the White House Office of Science and Technology Policy. Sinai previously served as the Energy and Environment Director of the Federal Communications Commission's Omnibus Broadband Initiative. Most recently, he served in executive and advisory roles with two Boston area clean energy technology companies, and served as a senior advisor to the Massachusetts Clean Energy Center. Sinai played a key role in building the clean energy practice at Polaris Venture Partners, and subsequently served as a Principal of Tenaya Capital.

ImageJustin Segall is Founder and EVP of Simple Energy, an energy customer engagement software company based in Boulder, CO. Segall brings experience in the energy industry, community engagement, and business development. In addition to strategy and partnerships, he manages energy industry and utility partner relationships for Simple Energy. Previously, Segall served as VP of Resource Development for Renewable Choice Energy, leading the firm’s trading and origination, executing significant transactions in renewable energy and carbon markets.

ImageChris King is Chief Regulatory Office for eMeter, a Siemens Business, and is a nationally recognized authority on energy regulation and competitive energy markets. He was instrumental in crafting the Energy Policy Act of 2005 that paved the way for advanced metering initiatives in the USA. King was CEO and founder of, which provided electric, gas and telecommunications services nationwide, and has also directed various energy efficiency and time-of-use pricing programs at Pacific Gas and Electric Company, the largest utility in the United States.

ImageWill Holford, Bluebonnet’s Manager of Public Affairs, has been with the co-op since 2007, and has worked in communications for more than 14 years. Will enjoys learning about energy – and writing about it. He is responsible for the Bluebonnet Blog, where he blogs about everything from where your power is generated to where it’s used, advances in technology, changes that will affect consumers, and interesting peeks behind the scenes at the co-op.